Once you can answer this you will be able to decide on what relationship your business name should have with your product name. ‘How do I want my business and product/s to be identified?’ However, if your business has multiple products, you don’t want to confuse your buyers with similar names. If the product you are developing a name for is going to be your flagship product, then you can most definitely have a name that is the same as your business. This is perhaps because these are their flagship products. This is very common for SaaS (Software as a Service) businesses. After all, many reputable products hold the same name as the businesses that own them. Product names and business names can often get mixed up. You might be thinking, ‘what is the difference between a product name and a business name?’ and you wouldn’t be alone there. The Difference Between a Business Name and a Product Name You can register your trademark with your local trademark registrant. This cost is worth it if you are serious about pursuing pushing your product to the market. Trademark costs vary across countries, however, it can cost anywhere between $150-$400 excluding renewal costs (that’s right, you have to renew your trademark). However, if the name is not trademarked you can go ahead and trademark it for your own business.
If your desired product name is already trademarked, then you might have to go back to our product name generator and find another you like.
Trademarks are words or symbols that are identified as being the intellectual property of a registered entity. If you have fallen upon a name or have collated a product name list, then it might be a good idea to check for trademarks.
Checking for Trademarks and How to Register a Product Think about the big picture for your brand. One pitfall of new business owners is to name their products based on keywords or SEO viability, while this is good it can pigeonhole your product or make it less brandable.
Keep in mind that your product name has the potential to make or break your branding and marketing efforts. It must be extremely brandableĪll niche markets are extremely competitive, top businesses today must be an overachiever when it comes to branding. These SMART questions should be the starting point when developing your product name ideas. Short, Memorable, Attractive, Relevant, and Trustworthy While we could dedicate an entire article to a SMART name, in short, your product name should check all of these boxes. Ask any founder and they’ll tell you that name they ended up with was quite far from their first iteration for the product.īut how did they reach that final perfect name? While there are a vast amount of considerations, here are the three most important factors when it comes to developing product name ideas: 1. The best names are strategic and purposeful, both in brand ability and marketing.
What Makes a Great Product NameĪs consumers or users, it’s easy to underestimate the strategy and planning that went on to name a great product. So, what are your options? In this guide, we’ll teach you industry tips and techniques to help create a unique, creative, and effective product name on your own. To add to the struggle, many of the best product names are already taken. With that in mind, here are 20 unique product name ideas we created using the Product name generator.įinding the perfect product name can feel like a tedious task, and a catchy product name is not easy to come by. Thus, the perfect product name is essential. Instead, customers are global and stand out from the rest. You’re not only competing and naming your product at a local level. In the digital age creating a unique, and effective product name can be extremely difficult. Learn top tips for how to create an effective product name and find name inspiration with 20+ unique product name ideas. The ultimate product naming guide by branding specialists and business experts.